Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

by Bill Fischer (Author), Fang Liu (Author), Bill Fischer (Author), Fang Liu (Author), Umberto Lago (Author)

Synopsis

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies.

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More Information

Format: Illustrated
Pages: 304
Edition: 1
Publisher: Jossey-Bass
Published: 23 May 2013

ISBN 10: 1118602234
ISBN 13: 9781118602232