Origination: The Geographies of Brands and Branding (RGS-IBG Book Series)

by Andy Pike (Author)

• Used

  Illustrated
  2015

  $10.77

  Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

• New

  Illustrated
  2015

  $32.21

  Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.