Origination: The Geographies of Brands and Branding (RGS-IBG Book Series)

New
Hardcover
2015
$73.42

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Synopsis

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

$73.42

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20+ in stock

More Information

Format: Hardcover
Pages: 248
Edition: 1
Publisher: Wiley-Blackwell
Published: 12 May 2015
ISBN 10: 1118556380
ISBN 13: 9781118556382

Origination: The Geographies of Brands and Branding (RGS-IBG Book Series)

New

$73.42

Synopsis

$73.42

More Information