How to Write Successful Fundraising Appeals: 18 (The Jossey-Bass Nonprofit Guidebook Series)

by Mal Warwick (Author)

• New

  Illustrated
  2013

  $42.55

  Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.