Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

by JudyAllen (Author)

Synopsis

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business.

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More Information

Format: Paperback
Pages: 276
Edition: 1
Publisher: Wiley
Published: 05 Oct 2012

ISBN 10: 1118514459
ISBN 13: 9781118514450