Market Segmentation: How to Do it and How to Profit from it

Market Segmentation: How to Do it and How to Profit from it

by Malcolm Mc Donald (Author)

Synopsis

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

$42.00

Save:$1.38 (3%)

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 512
Edition: Revised 4th
Publisher: Wiley
Published: 12 Oct 2012

ISBN 10: 1118432673
ISBN 13: 9781118432679