by Malcolm Mc Donald (Author)
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
Format: Illustrated
Pages: 512
Edition: Revised 4th
Publisher: Wiley
Published: 12 Oct 2012
ISBN 10: 1118432673
ISBN 13: 9781118432679