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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

by Lon Safko (Author)

  • Used

    Paperback 2012

    $3.28

  • New

    Paperback 2012

    $23.51
Synopsis

The go-to guide to social media skills, now in an updated andrevised Third Edition

The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, andintegration
  • Updates on Twitter and Yammer and new information onGoogle+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.

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More Information

Format: Paperback
 Pages: 640
 Edition: 3rd Edition
 Publisher: John Wiley & Sons
Published: 09 May 2012
ISBN 10: 1118269748
ISBN 13: 9781118269749

Author Bio

LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.