Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now (Wiley Desktop Editions)

by David Meerman Scott (Author)

• Used

  Paperback
  2012

  $21.88

  Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over minutes, not days.