by Dan Zarrella (Author)
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the unicorns and rainbows strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Format: Hardcover
Pages: 208
Publisher: John Wiley & Sons
Published: 08 May 2013
ISBN 10: 1118138279
ISBN 13: 9781118138274
There s lots of interesting information here and some good one liners to boot. Weighty stuff written by someone with a real passion for Twitter el al. A recommended read for those of you grappling with the social media conundrum. (FSTech, July 2013)
Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice. (B2B Marketing, December 2013)
The Science of Marketing...is like a collection of well-written white papers . (Admap, May 2014)
DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular The Science of . . . webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.