by Beth Kanter (Author), Beth Kanter (Author), Katie Delahaye Paine (Author)
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results.
Format: Illustrated
Pages: 336
Edition: 1
Publisher: Jossey-Bass
Published: 30 Oct 2012
ISBN 10: 1118137604
ISBN 13: 9781118137604