Thinking About Answers: The Application of Cognitive Processes to Survey Methodology: 49 (Research Methods for the Social Sciences)

by SeymourSudman (Author), Seymour Sudman (Author)

• New

  Paperback
  1995

  $68.98

  In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.