by Alan Albarran (Author)
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Format: Paperback
Pages: 336
Edition: International ed of 5th revised ed
Publisher: Wadsworth Publishing Co Inc
Published: 15 Dec 2011
ISBN 10: 111183685X
ISBN 13: 9781111836856