Frugal Innovation: Models, Means, Methods

Frugal Innovation: Models, Means, Methods

by David Barron (Author), David Barron (Author), Marc J. Ventresca (Author), Yasser Bhatti (Author), Radha Ramaswami Basu (Author)

Synopsis

Outlines a new theory of frugal innovation and provides a set of practical tools to support implementation.

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More Information

Format: Hardcover
Pages: 336
Publisher: Cambridge University Press
Published: 31 Mar 2018

ISBN 10: 1107188970
ISBN 13: 9781107188976