by IoannisLianos (Editor), Deven R . Desai (Editor), SpencerWeberWaller (Editor)
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Format: Hardcover
Pages: 264
Publisher: Cambridge University Press
Published: 31 Jul 2015
ISBN 10: 1107103460
ISBN 13: 9781107103467