Crisis, Resilience and Survival: Lessons from the Global Auto Industry

Crisis, Resilience and Survival: Lessons from the Global Auto Industry

by Matthias Holweg (Author), Matthias Holweg (Author), Nick Oliver (Author)

Synopsis

This book uses a series of high-profile case studies to examine the processes by which auto companies fail or survive.

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More Information

Format: Illustrated
Pages: 341
Edition: Illustrated
Publisher: Cambridge University Press
Published: 01 Dec 2015

ISBN 10: 1107076013
ISBN 13: 9781107076013