Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

by Larry Kelley (Author), Sarah Turnbull (Author), Donald Jugenheimer (Author)

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More Information

Format: Paperback
Pages: 286
Edition: 4
Publisher: Routledge
Published: 20 Sep 2023

ISBN 10: 1032164603
ISBN 13: 9781032164601