Create Stunning HTML Email That Just Works!: Create HTML Emails That Look Great And Deliver (Email Design)

Create Stunning HTML Email That Just Works!: Create HTML Emails That Look Great And Deliver (Email Design)

by Matthew Patterson (Author)

Synopsis

Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds. HTML email design is a task commonly asked of web designers, however, to produce a top-quality HTML email the approach to take is quite different to that of designing a modern-day web design.

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More Information

Format: Paperback
Pages: 200
Edition: 1
Publisher: SITEPOINT (ACADEMIC)
Published: 25 May 2010

ISBN 10: 0980576865
ISBN 13: 9780980576863

Author Bio
\Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.