Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi Billion Dollar Global Franchise

Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi Billion Dollar Global Franchise

by Michael Payne (Author)

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Format: Hardcover
Pages: 351
Publisher: London Business Press
Published: 01 Jun 2005

ISBN 10: 0955008506
ISBN 13: 9780955008504