The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

The Personal Brandwagon [ ...and how to jump on it ]

The Personal Brandwagon [ ...and how to jump on it ]

by TessaHood (Author)

  • Used

    Paperback 2006

    $97.93
Synopsis

Tessa Hood is an expert on Personal Branding. Her talks to meetings across the UK have been well received. Many have benefitted from her advice. Now you can benefit, too. Ecademy Press is pleased to publish The Personal Brandwagon (and how to jump on it). This comprehensive, full colour book distills Tessa's expertise in a highly accessible way. Tessa believes that by optimising company performance through developing improved Personal Branding of the people in the business, a huge impact can be achieved.

$97.93

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 168
 Publisher: Ecademy Press
Published: 01 Mar 2006
ISBN 10: 0954509358
ISBN 13: 9780954509354

Media Reviews
It is often said that people buy people. Networking is all about building relationships and that starts with the first impression. If you don't get your personal image and brand right, you will be making it much more difficult to influence people. Reading Tessa's book will help you to make the right decisions to create the best impact for you. Andy Lopata, Managing Director, BRE Networks.
Author Bio
Tessa Hood is the Founder and MD of Changing Gear Limited. She is no stranger to working in environments where personal branding is vitally important in playing a crucial role in optimising performance. Early in Tessa's career she worked in the diplomatic corps working alongside Ministers, and M.E.P.'s at the Court of Human Rights in Strasbourg. Tessa then moved to the film and television industry and there developed an unparalleled wealth of knowledge in branding, image and its manipulation. Tessa demonstrates to the corporate world the vital importance of personal executive 'branding'. By providing the tools an organisation needs to build a great brand through its personnel, she adds the finishing touch to corporate and executive training. This is done through several modules and can be tailored as a bespoke, 'cherry-picked' package or delivered in single units. The modules consist of Personal Impact (how we physically present ourselves), Core Values (how we are perceived by others), Corporate Manners and Etiquette (dining skills and a 'how-to' of high level entertainment), and Effective Networking (to build a better network and a greater visible presence in the marketplace). These packages are receiving a particularly strong response from HR Managers and recruitment companies. Her current clients include Cranfield University Business School MBA Programme, The Association of M.B.A.'s, HSBC, Standard Chartered Bank, BUPA International and British Airways, GAM (previously, Global Asset Management), Harrods Urban Retreat and many SME's, and individual executives. Tessa's company also runs the Changing Gear Academy for Image Consultants holding regular training courses throughout the year for those people wanting to become professional Image Consultants. For further information do contact Tessa Hood through the website. Tessa is also a Full Member of the Professional Speakers Association and Affiliated to the Federation of Image Consultants. You can find more about Tessa Hood and her company Changing Gear Limited at www.changinggear.net and click on the 'corporate' button.