Social Work: Saatchi and Saatchi's Cause-related Ideas

by EdJones (Author)

• Used

  Hardcover
  2000

  $4.36

  Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperative efforts with all participants along the whole value chain are needed to allow managers to follow changes in shopping patterns of consumers. This title presents a new strategic framework tested successfully with global companies.