eBrandleaders

eBrandleaders

by Marcel Knobil (Editor)

Synopsis

Superbrands explores the background, development, achievements and key management of 50 of the strongest internet-dedicated brands in Britain, highlighting their advertising, marketing and design successes as well as revealing enlightening findings. This unprecedented book is full of colour photographs, website images and inspiring design, making it essential reading and reference for anyone working or interested in internel marketing, advertising, design and PR. It will also appeal to consumers who are interested in learning more about the internet brands they interact with every day. The eBrandLeaders have been selected by the Superbrands eCouncil which boasts some of the most respected figures in the internet communications industry who are eminently qualified to judge what makes a brand an eBrandLeader. The book opens with expert comment from members of the eCouncil. eBrands featured include: 21store.com, Amazon, AOL, Ask Jeeves, Bargainholidays.com, beeb.com, blueyonder, chello, ColdFusion, deal4free.com, eBay, ebookers, Egg, Excite, Expedia, eyestorm, Financewise, Flash Player, flutter.com, Genie, GoJobsite, Interactive Investor, Jamba, Java, lastminute.com, MapQuest, marbles, Moonfruit, Moreover, MP3. com, MSN, MSN Hotmail, NetBenefit, NetNames, NewsNow, PIPEX, Popcorn, Priceline, RealNames, RealPlayer, Shockwave, Silicon, Sportal, Streetmap.co.uk, ThinkNatural, UK Online, UpMyStreet, Yahoo!, Yell.com and ZDNet UK.

$6.86

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Quantity

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More Information

Format: Hardcover
Pages: 112
Publisher: Superbrands Ltd
Published: 01 Jul 2001

ISBN 10: 0952815370
ISBN 13: 9780952815372

Author Bio
The Superbrands organisation has become recognised as the independent authority of branding. It is committed to paying tribute to exceptional brands and promoting the discipline of branding. The Superbrands organisation has a Consumer Brands Council, a Business Brands Council and an eBrand Council each of which is made up of luminaries within the world of branding. The Councils evaluates hundreds of consumer, business and internet-dedicated brands throughout the UK. Those that are rated the highest qualify to feature in the Superbrands series of books including Superbrands, Business Superbrands or eBrandLeaders.