Services Marketing: Text and Readings

by David Carson (Editor), A . Gilmore (Editor)

• Used

  Paperback
  1997

  $11.93

  Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally located countries. This text covers the origins and the establishment of the services marketing domain; the management of service quality; functional aspects of services marketing and the future of services marketing. A valuable book for marketing academics, students and professionals.