by Paul Callaghan (Editor), Phil Long (Editor), Professor Mike Robinson (Editor)
Travel and tourism is one of the fastest growing industries in the world and has shown remarkable growth in the last 20 years. This revised edition covers: the nature of tourism, history and development, contemporary importance, the structure of the industry and the operation of its component parts. Particular attention is paid to transport, acommodation, retail travel, tour operation, public sector tourism, marketing in travel and tourism, financial management in travel and tourism, and impacts of tourism.
Format: Paperback
Pages: 320
Edition: 2nd Revised edition
Publisher: Business Education Publishers Ltd
Published: 01 Jun 1994
ISBN 10: 0907679536
ISBN 13: 9780907679530