by JohnSnyder (Author), George J . Kress (Author)
Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.
Format: Hardcover
Pages: 304
Publisher: Greenwood Press
Published: 30 May 1994
ISBN 10: 089930835X
ISBN 13: 9780899308357