Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

by A . Coskun Samli (Author)

• New

  Hardcover
  1992

  $118.40

  Contrasts Adam Smith's market with the prevailing American one, arguing that for results comparable to Smith's ideal ones to be achieved in the current American market, a socially responsible/proactive behaviour (allowing for vulnerable groups) on the part of marketing itself is necessary.