by Gregory M. Bounds (Editor), Michael J. Stahl (Editor)
The main argument of this book is that, as worldwide competition is becoming stronger, management practice should focus on customer value to increase profitability. From this, the book develops the concept of a strategic suprasystem in order to deliver this value to the customer.
Format: Hardcover
Pages: 850
Edition: First Edition
Publisher: Quorum Books
Published: 30 Mar 1991
ISBN 10: 0899306004
ISBN 13: 9780899306001