Direct from Dell: Strategies That Revolutionized an Industry

by Michael Dell (Author), Catherine Fredman (Author), Catherine Fredman (Author)

• Used

  Hardcover
  1999

  $3.23

• Used

  Paperback
  2000

  $3.23

  Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned USD 2000 selling stamps, and by the age of eighteen he was selling customized PCs from his dorm room. He went on to found one of the most successful computer businesses in the world, redefining the industry with his direct model process and pioneering customer support. Direct From Dell teaches you how to get to the front of the pack and stay there. Michael Dell shares his perspectives on: * Why, initially, it's better to have too little capital rather than too much * How studying customers, not competition will give you a greater competitive edge * Exploiting the Internet -- Dell sells an amazing USD 10 million-worth of systems per day over www.dell.com * Why your people pose a greater threat to your business than the competition * How to exploit the competition's weakness by exposing its greatest strength * How integrating vertically can make the difference between surivival and collapse Revealing nothing less than a new model for business in the information age, Direct from Dell is both a success story and a manifesto for revolutionizing any industry.

• Used

  Hardcover
  1999

  $3.23

  At the age of 12 Michael Dell earned $2000 selling stamps on consignment and by the age of 18 he was selling customized PCs from his dorm room. Since then he has founded one of the most successful computer businesses in the world, a company that has continually improved upon its own success by learning from its own mistakes. This book teaches the reader how to get to the front of the pack and stay there, giving them the tools and encouragement to achieve their own success. Using the Dell Computer Corporation as a paradigm, Michael Dell charts the way to the top and then explains how to stay there. Taking the r eader step by step through his own career, Dell explains the basis of his company's direct model process, describes mistakes they have made and the lessons they engendered, demonstrates the advantages of disciplined planning, explores the opportunities provided by the internet, and provides insight into relationships with employees, customers and suppliers.