How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing

How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing

by JackMingo (Author)

Synopsis

The bestselling editor of The Whole Pop Catalog tells the little-known and often amazing tales that explain the hows and whys behind some of our most popular products and biggest flops.

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More Information

Format: Hardcover
Pages: 228
Publisher: HarperCollins,Australia
Published: 31 Aug 1994

ISBN 10: 0887306772
ISBN 13: 9780887306778