Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

by Geoffrey A. Moore (Author), Regis A. McKenna (Foreword)

• Used

  Hardcover
  1991

  $3.33

• Used

  Paperback
  1998

  $15.20

• New

  Paperback
  1998

  $18.26

  In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.