by Cele Otnes (Author), RichardFrancisBeltramini (Author), RichardF.Beltramini (Editor)
Gift Giving brings together 21 scholars from a variety of disciplines including consumer behavior, communications, and sociology who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life."
Format: Hardcover
Pages: 238
Publisher: Bowling Green University Popular Press,US
Published: 31 Dec 1996
ISBN 10: 0879727055
ISBN 13: 9780879727055