Ethics in Social Marketing

New
Paperback
2001
$59.62

Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.

Synopsis

Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.

$59.62

Quantity

10 in stock

More Information

Format: Paperback
Pages: 212
Publisher: Georgetown University Press
Published: 02 Feb 2001
ISBN 10: 0878408207
ISBN 13: 9780878408207

Ethics in Social Marketing

New

$59.62

Synopsis

$59.62

More Information