Mass Customization: The New Frontier in Business Competition

by B . Joseph Pine I I (Author)

• Used

  Paperback
  1999

  $3.25

  Mass Customization - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the tailor-made benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.