Winning the Service Game

by Benjamin Schneider (Author), Benjamin Schneider (Author), David E. Bowen (Author)

• Used

  Hardcover
  1995

  $3.45

  This text offers guidelines on what it takes to deliver outstanding service. It presents over 50 explicit rules for delivery service quality and it argues that in order to gain competitive advantage in customer service, companies must focus on retaining customers. The book's findings are based on dozens of company examples and a decade of research.