Concurrent Marketing: Integrating Product, Sales and Service

by Frank V . Cespedes (Author)

• Used

  Hardcover
  1995

  $3.47

  Concurrent Marketing examines certain key interfaces that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.