The World beyond the Firm: Managing the New Global Economy

The World beyond the Firm: Managing the New Global Economy

by Gerald M . Meier (Author)

Synopsis

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.

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More Information

Format: Large Print
Pages: 300
Edition: Large type / Large print
Publisher: Harvard Business School Press
Published: 01 Dec 1991

ISBN 10: 0875843034
ISBN 13: 9780875843032