Product Development Performance: Strategy, Organization and Management in World Auto Industry

Product Development Performance: Strategy, Organization and Management in World Auto Industry

by Kim B. Clark (Author), Takahiro Fujimoto (Author)

Synopsis

The culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products, this book focuses is the impact of strategy, organization, and management on product development.

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More Information

Format: Hardcover
Pages: 350
Publisher: Harvard Business School Press
Published: 30 Mar 1991

ISBN 10: 0875842453
ISBN 13: 9780875842455