by PamelaE.Pennock (Author)
Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism.
Format: Paperback
Pages: 290
Publisher: Northern Illinois University Press
Published: 15 Aug 2009
ISBN 10: 0875806252
ISBN 13: 9780875806259