Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods

Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods

by Bob E . Hayes (Author)

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Format: Hardcover
Pages: 312
Edition: 3
Publisher: ASQ Quality Press
Published: 31 Jul 2008

ISBN 10: 0873897439
ISBN 13: 9780873897433