by JamesKobak (Author)
A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
Format: Hardcover
Pages: 320
Publisher: M. Evans& Co Inc
Published: Jun 2002
ISBN 10: 0871319276
ISBN 13: 9780871319272