by Brett Johnson (Author), EllisJones (Author)
Specifically designed to reach people who normally would not consider themselves activists, The Better World Handbook is directed toward those who care about creating a more just, sustainable, and socially responsible world but don't know where to begin. Substantially updated, this revised bestseller now contains more recent information on global problems, more effective actions, and many new resources.
Format: Paperback
Pages: 320
Edition: New Ed
Publisher: New Society Publishers
Published: 01 Sep 2007
ISBN 10: 0865715750
ISBN 13: 9780865715752
Book Overview: > EBlast announcement to environmental groups. > Targeted online press announcements to potential reviewers (Weekly newspapers and green and progressive magazines) followed by a conventional print review campaign > Postcard mailing to environmental/sustainability groups - i.e. Global Exchange and Center for a New American Dream > Pitch to Working Assets > Additional advertising in Ode Magazine and Coop America Quarterly