Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce)

Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce)

by Altomare (Author), Nattrass (Author)

Synopsis

This book examines how four very successful 'evolutionary" corporations in Sweden and the United States -- including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. -- are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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More Information

Format: Paperback
Pages: 240
Edition: Highlighting
Publisher: New Society Publishers
Published: 01 Jan 1999

ISBN 10: 0865713847
ISBN 13: 9780865713840

Author Bio
Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.