Psychology in Business: Theory and Applications

by EugeneF.McKenna (Author), EugeneF.McKenna (Author)

• Used

  Paperback
  1987

  $3.36

  Covering key concepts in mainstream psychology, this book is designed to be of interest to those pursuing management and related professional courses. Numerous examples and illustrations integrate psychology with business functions - such as accounting, marketing, personnel and industrial safety. The main emphasis is on the study of psychology in a commercial and industrial context. Each chapter has a brief introduction, a summary and a list of review questions. There is a chapter on hazardous and stressful conditions encountered in organizational life and the impact of new technology is considered in relation to aspects of psychology.