Crowning the Customer: How to Become Customer-Driven

by SenatorFeargalQuinn (Author)

• Used

  Paperback
  1990

  $3.21

• Used

  Paperback
  2006

  $3.21

  How to become Customer Driven

  Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains:

  • The 'Boomerang Principle' (bringing the customer back)
  • How to get the feel of the market place
  • How to listen effectively to the customer
  • Customer panels
  • Why you should increase the number of complaints
  • How to introduce fun and surprise into business.

  An essential handbook for managers, company directors, employees and students.