How to Win Customers and Keep Them for Life

by Michael Le Boeuf (Author)

• Used

  Hardcover
  1990

  $4.30

  Advising how to improve all aspects of winning, servicing and keeping customers, this book gives basic selling information and strategies. It also advises on how to handle complaints or problems in a way that will keep customers satisfied. Finally, the book suggests different ways in which managers can keep their workers motivated and committed.

• Used

  Paperback
  1991

  $3.22

  Many companies put all their efforts into winning customers and not enough into keeping them. This book aims to give practical advice on successful selling and - most important of all - winning customers for good. It offers basic selling information and strategies, advises on the handling of complaints or problems in such a way as to keep customers satisfied and suggests different ways in which managers can keep their workers motivated and committed, whether in a large or small company. The author is a consultant to businesses of all sizes in the USA and has written several business books.