Pervasive Advertising (Human–Computer Interaction Series)

by Florian Alt (Editor), Daniel Michelis (Editor), J.RgM.Ller (Editor)

New
Hardcover
2011
$176.86

Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.

Synopsis

Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.

$176.86

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 376
Edition: 2011
Publisher: Springer
Published: 22 Sep 2011
ISBN 10: 0857293516
ISBN 13: 9780857293510

Pervasive Advertising (Human–Computer Interaction Series)

New

$176.86

Synopsis

$176.86

More Information