Advances in Business and Management Forecasting: 8

by KennethD.Lawrence (Author), RonaldKlimberg (Editor)

• New

  Hardcover
  2011

  $172.48

  Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.