by Greta Hsu (Author), OzgecanKocak (Editor), Giacomo Negro (Editor)
Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
Format: Hardcover
Pages: 416
Publisher: Emerald Group Publishing Limited
Published: 12 Nov 2010
ISBN 10: 0857245937
ISBN 13: 9780857245939