Research in Consumer Behavior: 12

New
Hardcover
2010
$177.39

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

Synopsis

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

$177.39

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 310
Publisher: Emerald Group Publishing Limited
Published: 08 Nov 2010
ISBN 10: 0857244434
ISBN 13: 9780857244437

Research in Consumer Behavior: 12

New

$177.39

Synopsis

$177.39

More Information