Organizational Culture, Business-to-business Relationships, and Interfirm Networks (Advances in Business Marketing & Purchasing): 16

by Arch G . Woodside (Author)

• New

  Hardcover
  2010

  $247.65

  Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.