The Jelly Effect: How to Make Your Communication Stick

The Jelly Effect: How to Make Your Communication Stick

by Andy Bounds (Author)

Synopsis

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem thatpervades almost all business communication. So what's the answer?More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable andcostless ways to win more attention and more business. Imagine howeffective you'd be if you communicated only what was relevant 100percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would beendless.

The Jelly Effect will show you how to get the bestout of any situation, whether you're speaking to an individual or agroup, formally or informally, inside or outside your organisation.By the time you close the final page of this book, you will bearmed with practical, proven techniques that will help you be moreeffective in all your business dealings.

Andy Bounds taught me more about effective presenting than alady who'd previously taught two US presidents.
-Drayton Bird, chairman of Drayton Bird Partnership andworld leading authority on direct marketing

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Quantity

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More Information

Format: Paperback
Pages: 256
Publisher: Capstone
Published: 16 Jul 2010

ISBN 10: 0857080466
ISBN 13: 9780857080462

Media Reviews
The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business .' (Entertainment Focus, Wed 4th August 2010).
Author Bio

Andy Bounds is a corporate trainer and keynote speaker, and was the first UK speaker to present at the American conference of BNI -- the world's largest referral organization, which has a worldwide membership of 86,000. He is now a very high profile member of the BNI, delivering keynote speeches -- and had standing ovations -- in conferences in the US, England and Sweden.
Andy has helped hundreds of businesses win significant sums of money by teaching them how to sell in ways that make audiences feel comfortable and keen to buy.
His clients range from blue-chips to national charities, from TV personalities to business executives. Individual client names include Barclays, BT, Deloitte, GSK, HSBC, NHS, Royal Mail and Coutts & Co.